21 February 2025

Introduction

Social media works best when it feels genuine, and reflects you. If your posts sound nothing like you or don’t align with your practice’s values, potential patients won’t connect with them.

That’s why we take the time to understand your brand, voice, and personality before we create anything. Your social media should look, sound, and feel like you—not like a generic dental page.

Here’s exactly how we make sure every post fits your brand, your team, and your patients.

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Step 1 – Getting to Know Your Practice

Before we start creating content, we take the time to get to know your brand.

✔ Who are your ideal patients? (Families, cosmetic cases, nervous patients?)
✔ What’s your practice personality? (Relaxed and chatty? Professional and high-end?)
✔ Do you have specific brand colours, fonts, or styles?

This is part of our onboarding process, where we go over your branding and how you want your practice to come across online.

👉 Want to know what our onboarding process looks like? Here’s exactly what to expect.

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Step 2 – Matching Your Brand Voice

A strong social media voice helps your content feel authentic. That’s why we:

✅ Use your tone of voice—If your captions are usually friendly and light-hearted, we won’t make them sound overly formal.
✅ Avoid generic marketing fluff—No robotic captions, just content that sounds like your team wrote it.
✅ Adapt to your audience—If you target high-end implant cases, your messaging will be different from a family-friendly general practice.

Example:
❌ “We offer high-quality, affordable dental care for all patients.” (Generic)
✅ “A confident smile starts here—whether you need a simple check-up or a full smile makeover.” (Engaging & natural)

This ensures your posts feel like you—so patients trust your brand.

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Step 3 – Custom Branded Graphics & Templates

Your visuals are just as important as your words. We ensure brand consistency by:

🎨 Using your logo, fonts, and brand colours in every post.
📸 Incorporating your real images (rather than relying on stock photos).
🎥 Editing video content to match your practice style.

Every post is tailored to your brand guidelines so that when patients scroll past, they instantly recognise your content.

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Step 4 – Your Social Media Approval Process

We never post anything without your approval. Every month, we:

✅ Send you the full content plan so you know what’s coming up.
✅ Give you time to review and approve each post before it goes live.
✅ Make edits based on your feedback (if needed).

You get full control over what gets posted—but without the hassle of creating content yourself.

👉 Want to know exactly how this approval process works? Check out this guide.

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Step 5 – Ongoing Adjustments Based on Performance

Social media isn’t static—it evolves based on what works best. That’s why we:

📊 Track post performance to see what resonates with your audience.
🔄 Adjust the content strategy if needed (e.g., more Reels, fewer carousels).
📅 Stay flexible—if there’s an event or new treatment you want to highlight, we’ll adjust accordingly.

This ensures your content stays fresh, relevant, and aligned with your practice goals.

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FAQs – Your Questions Answered

📢 What if I want to be involved in content creation?
We love when clients get involved! You can send us photos/videos anytime via WhatsApp or Google Drive, and we’ll turn them into engaging posts.

📆 Can I still post my own content?
Yes! If you want to post something outside of the scheduled content, go for it. We make sure there’s room for both.

✏ What if I want to change my branding later?
No problem! If you update your logo, colours, or tone of voice, we’ll adjust everything to keep your social media consistent.

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Conclusion – Making Your Social Media Truly Yours

Your social media should feel like an extension of your practice, not just another generic dental page.

With our approach, every post:
✔ Reflects your brand personality
✔ Sounds like your practice’s voice
✔ Matches your visuals and branding

📩 Want your social media to truly reflect your brand? Get in touch today!!